3 Specific Ways That Local “Brick-and-Mortar” Style Local Small & Medium Businesses Can Harness The Power of AI
1. Automated Customer Service: Using Chat-GPT or AI, a local brick-and-mortar store could create an automated customer service system. This system could answer customer inquiries, provide product information, and even suggest potential items for purchase. (Imagine not needing to answer those 14 calls each day asking if you are open, when you close, or what your hours are!)
2. Product Recommendations: AI-powered chatbots could be used to provide personalized product recommendations to customers. The chatbot could ask customers about their preferences, provide information about specific items, and even suggest complementary items to complete a purchase. (What if your AI-powered chatbot could recommend a specific wine to pair with the cheese that they just looked at, or recommend a better covering paint for a specific outdoor project?)
3. Upsell and Cross-Sell Opportunities: Chat-GPT or AI could be used to identify opportunities for upsells and cross-sells. For example, a chatbot could ask customers if they would like to purchase additional items to complete their purchase, or suggest complementary items that might enhance the customer’s experience. (Could you see your chatbot actually conversing with your customer to find out specific needs… “Do you like chilis? Excellent, then you should take a look at our Chilli-Chili frozen chocicle!”)
Today’s Chat-GPT (AI) powered chatbots can carry on life-like conversations about anything that you train them on, in other words, you can feed your AI chatbot ALL of the pertinent info about your store, your business, your products, your services, the costs, the dimensions/weight/features, etc. etc. and the chatbot can basically take over the role of a telephone call handling assistant, giving them more time to spend on the floor with customers.
Give us a call today to find out how you could use AI for local businesses to help your SMB!
Greymouse.Marketing – 604-200-6032
